FROM PERSONAL NEED TO INDIA’S UPCOMING AGRI-BUSINESS
We believe that food is more than just fuel; it is something to be enjoyed, relished, celebrated, and most importantly, eaten! We know how great food should taste and so we are always on the hunt for the best foods for YOU.
Farm2Kitchen began from a personal need and has gone on to explore the subtleties in the business of good food. Over the years, we studied Indian consumers’ behaviour and worked on a strategy that has been a good one so far. Unless the consumers are connected to ground reality, he/she is not going to consume good food products.
We started our journey for good foods way back in 2008 – where were looking for good foods for personal consumption in the United States of America. Having to face the difficulty to find good food in a developed country, we just thought of the problems faced by people in our motherland. This lead us to deep study of the agricultural systems, the market and the buying behaviour of people in our home country.
We started our ‘experiment” of delivering fresh vegetables and fruits to some localities in Gurgaon in February 2011. The way it was appreciated made us to look beyond one city an we expanded our operations in multiple cities across India in January 2012.
We joined hands with one of the leading growers of organic foods in India to serve major cities and towns across the country. The move was challenging and rapid expansion was not possible as the grocery delivery is not a cake walk in a diverse country like India. We had our ups and downs during this journey.
To serve people better in small towns and localities, we started “Farm2Kitchen Stores” – a retail chain wherein people can buy all good foods. We launched these stores in 3 states (Maharashtra, Gujarat and Haryana).
We worked with a large number of farmers across Maharashtra and some of them were not growing organic foods but growing foods with uttermost care – which we call good foods. We started helping them by exporting there farm produce (majorly Red Onions, Pomegranates, Banana) to Gulf countries and Southeast Asian countries. Today we are a growing agricultural business which is helping farmers get the right price for their produce and also helping the consumers in getting the right kind of (we call it “good food”) foods.
Started experiment of delivering fresh vegetables in Gurgaon City. Farm2Kitchen.com was launched on 8th February 2011.
Expanded delivery of organic foods and grocery across 252 cities in India through Farm2Kitchen.com.
Launch of Farm2Kitchen Retail Stores in 3 states namely Maharashtra, Gujarat and Haryana.
Started export of Nashik Red Onions, Pomegranates and Banana to major Gulf and Southeast Asian countries.